YOUR HIDDEN HAND IN THE RELENTLESS PURSUIT OF EXCEPTIONAL CREATIVITY.
YOUR HIDDEN HAND IN THE RELENTLESS PURSUIT OF EXCEPTIONAL CREATIVITY.
Unsurfaced™ is an award-winning creative recon group specializing in strategy, insights, design, and execution. We operate behind the scenes, blending radical ideas with precision, purpose, and flawless execution: your hidden hand in the relentless pursuit of exceptional creativity.
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Advertising, Industry Insights, & Creative Commerce
We combine traditional and bespoke strategies to craft robust brand positioning architectures, harness actionable insights through advanced research and cultural analysis, and drive consumer engagement through precise market intelligence.
Our offerings extend to developing innovative, creative assets, designing strategic communications, and managing creative rights for talent partners—ensuring that every facet of your brand’s story is informed by industry-leading insights and tailored creative strategy.
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Brand Storytelling, Cultural & Community Connectivity
We craft immersive brand narratives through integrated marketing campaigns that turn insights into actionable strategies.
Our comprehensive approach spans compelling content creation across social and digital platforms, robust talent engagement and management, and groundbreaking idea generation paired with production innovation. This holistic strategy ensures that every campaign tells your brand’s story and builds lasting cultural and community connections.
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Brand Building & Assets Mapping
We develop comprehensive toolkits and strategic playbooks that capture your brand’s unique identity.
From innovative packaging and experiential program concepting to precise fabrication and modeling, we ensure every asset is thoughtfully designed to enhance and elevate your brand’s presence.
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Activations, Assets, & Content Creation
We deliver immersive activations and dynamic content creation solutions—from production and original SFX to experiential activations and both short- and long-form content.
Our comprehensive influencer and talent strategy covers identification, management, engagement, and performance measurement, ensuring your brand’s message is brought to life with creativity and measurable impact.
CREATIVITY IS OUR SPORT.
CREATIVITY IS OUR SPORT.
Behind every great brand is a team that knows when to push, when to pivot, and when to break the rules. That’s where we come in. We operate in the shadows, but our work commands the spotlight—crafting brand moments that don’t just play the game, they redefine it. Because for us, creativity isn’t a job, it’s a sport.
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Johnnie Lovett & Joshua Gadson
Two ambitious creative strategists taking the advertising world by storm decided to launch Unsurfaced™ on the cusp of major industry shifts toward a more nimble and impactful agency business model. Combined they bring over 20 years of experience in full service advertising services from integrated campaigns, asset creation of all formats, to talent management.
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Unsurfaced™ Devs
Our core team is comprised of some of the industry’s brightest minds operating behind the scenes. Our creative recon team is ready to compete with the best and brightest in the industry.
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Unsurfaced™ Global
From serial entrepreneurs, 30+ year advertising veterans, award winning creatives, to chart topping musicians and sound engineers, we operate as a nimble force with global reach for our brand, talent, and agency partners.
