The next generation of music composers deeply desire authenticity and originality. They seek tools, platforms, and environments that harness the power of technological advancements, champion originality, and celebrate the essence of true musical artistry. They want to be recognized for their genuine talent rather than lost in a sea of replicated sounds.

Freaky Rob embodies the future of music and represents the next generation of musicians with crossover ability from jamming with the greats on strings and percussion to producing platinum records with some of today’s most celebrated artists in culture. 

Over the years, we’ve worked with Rob to create brand content opportunities with several of the industry’s leading musical instrument companies. However, Fender and Guitar Center became a sweet spot for Rob, dating back to his first days learning to play; both Guitar Center and Fender products were integral parts of his journey.

We believed in a unique opportunity to create an unexpected collaboration that captured the essence of true musical craft in Freaky Rob and a one-stop shop for all things musicians and creators need in Guitar Center.

This led to a pitch of content ideas in collaboration with Freaky Rob and Guitar Center, ultimately transpiring to the integration of Rob into a series of Guitar Center’s product launches and content moments for the Fender Vintera and Vintage Fender Jazzmaster collections, and insider studio tour, national talent campaign integration at retail, and artist’s showcase in 2024.